| Upcoming
NSA Chapter and National Meetings
MARK YOUR CALENDAR NOW!
New Orleans Chapter of the National Speakers Association – 2012 CALENDAR
May 5: Jane Atkinson Marketing Your Way to Becoming a Wealthy Speaker
Whether it comes to the speech, positioning, or marketing materials, Jane Atkinson will help you avoid the common mistakes and take advantage of techniques and tips that have helped many of her clients catapult to the top 3%. In this session you will learn the 3 most important areas to concentrate your time and money; discover the most powerful form of marketing; position yourself in the industry to earn higher fees; and learn what works and what doesn’t work in speaking marketing.
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Jane Atkinson has been helping speakers catapult their businesses for nearly 20 years. As a former speaker's agent, she has represented numerous speakers who have vaultedto the top 3% of the industry including Vince Poscente, Peter Legge and Joe Calloway (all CSP/CPAE's**).
In Jane's role as an agent, she often took speakers from 0 to 80 engagements per year at very high fees. What was her secret? Her ability to choose speakers with high levels of talent (no amount of marketing can overcome a mediocre speech), combined with her marketing formula. Jane worked with them to develop focused and effective marketing materials and then implemented a consistent, long term sales and marketing strategy. Being able to understand a client's needs is a key in the speaking industry and Jane spent over a decade on the front line selling to them and working through to speech completion.
Currently, Jane is a full time business coach and consultant dealing exclusively with professional speakers, celebrities and CEO's. Her clients are the who's who and the up-and-comers of the speaking world. She is often asked to speak at National Speakers Association and Canadian Association of Professional Speakers conferences and Chapter meetings. On Saturday, May 5, come join Jane as she discusses: |
Marketing Your Way
to
Becoming a Wealthy Speaker
|
Whether it comes to the speech, positioning, or marketing materials, Jane Atkinson will help you avoid the common mistakes and take advantage of techniques and tips that have helped many of her clients catapult to the top 3%.
In this session you will learn:
- The 3 most important areas to concentrate your time and money
- Discover the most powerful form of marketing
- Position yourself in the industry to earn higher fees; and learn what works and what doesn't work in speaking marketing.
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NSA Essentials: Bruce Wilkinson CSP How to Add Humor to your Presentations
Warm Up Speaker: Gerard Braud – Speaking Internationally
June 2: Susan Friedmann CSP Get Rich in Your Niche!
Want success is at your fingertips? Want to take advantage of the explosive and dynamic niche marketing trend? That means you have to differentiate your business to prosper (and survive) in today's overcrowded and competitive marketplace. Discover how to unlock simple, powerful and practical ideas to get noticed in a crowded marketplace
NSA Essentials: Gail Kelley – Adding Facilitation Skills to your Services
Warm Up Speaker: Curt Boudreaux - Capitalize On Your Uniqueness to Create and Develop Product
July: no meeting –NSA annual convention, Indianapolis. Register: www.nsaspeaker.org
August 4: Panel of NSANO authors: writing and publishing YOUR next (or first!) book
Warm Up Speaker: Bruce Wilkinson CSP How to Develop Humor for Workshops, Seminars or Keynotes
September 8: Lou Heckler CSP, CPAE, Cavett Award winner Making Meetings Magic
This program will help you keep your audiences delighted and enthralled. Lou will show us ways to find and use fresh material, including ideas he has gleaned from top professionals and watching Broadway performers. Lou treats each presentation as a genuine performance, and leaves audiences feeling like he has spoken right to them. Best of all, he’ll tell us how he does that!
NSA Essentials: Billy Arcement
Warm Up Speaker: Michelle Cullison
Social Media 2.0 for Speakers: What's New, What's Working & What Isn't
October 6: LeAnn Thiemann, CSP CPAE Find Your Story and Make it Theirs
LeAnn, a New York Times Best-selling author, is the author of 12 Chicken Soup for the Soul books as well as three books of her own, will share how she developed her own personal story, turning it into a successful career. She will help you develop your story and its message, and then craft it to share lessons that change your audiences and our world. She will teach delivery skills and strategies to make your story, their story.
NSA Essentials: Jean Gatz CSP Building Your Brand
Warm Up Speaker: Cathy Harris Doing Business with the Government
November 3: Barbara Glanz CSP, CPAE Rocket to the Top - Secrets to Success
If it’s time to re-invigorate your presentations and promotion, this is THE presentation you won’t want to miss! Barbara will take us through her MSA (Models, Stories, Action ideas) Formula for topic development which is based on her extensive knowledge of adult learning theory, and you will leave with many specific tools, techniques, and ideas to make your presentations even better.
NSA Essentials: Jo Huey Using Personal Life Experiences to Find Your Niche Market
Warm Up Speaker: Francis Bologna Making $ense of the Dollar$ & Cent$
December 8: Ron Culberson, MSW, CSP, NSA President
Do it Well. Make it Fun. The Key to Success in Life, Death, and Almost Everything in Between
Ron will share the keynote from his new book by the same name. He will then break down the structure of the keynote to show why each component is purposefully designed to achieve a specific outcome. Ron will then facilitate a Q/A session about the development and delivery of a keynote address and will provide live coaching for some of NSA-NO's members.
NSA Essentials: Dianne Sclafani – Marketing Trends and Your Business
Warm Up Speaker: Our NSA president, Ron Culberson, will fill us in on what’s happening at NSA.
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