AREAS
OF EXPERTISE
Communications, Media Relations, Crisis Communications
& Planning, Television, radio and newspaper, Speaking to the
media, Presentation skills
BIOGRAPHY
/ SERVICE
Gerard
Braud (Jared Bro) is an international consultant, trainer and
professional speaker, providing companies with Media Training,
Crisis Management and Video Production.
His
professional programs include keynote speeches, breakout sessions,
one-on-one coaching, full-day workshops and two-day workshops.
Noted among attendees and meeting planners for the extreme interactive
nature of his programs, Gerard consistently ranks among the top
rated speakers at conferences and workshops. His mix of wit, humor
and first hand knowledge of his subjects leaves audiences laughing
while they learn. Meeting planners will tell you that his sessions
are always a topic of conversation at the conference watering
hole.
Gerard's
keynote presentations include those related to dealing with the
media or dealing with a crisis, as well as his newest keynote,
"Modern Lessons from Stone Age People."
"Modern
Lessons from Stone Age People" is based on Gerard's first
hand experience with "stone age" tribes while filming
a documentary on the island of Irian Jaya. Struck by the character
and lifestyle of the people, Gerard realized those of us in the
fast paced internet world could all learn a thing or two from
these so-called primitive people. A dozen key lessons came from
his experience. Meeting planners are encouraged to select the
three lessons that best apply to their audience. All 12 lessons
will be featured in Gerard's upcoming book by the same name.
An
award winning journalist for 15 years, Gerard was on the front
line of breaking news, with affiliate reports seen around the
world on CBS, NBC and CNN.
He is a Fellow of Environmental Communications from the Institute
of Environmental Communications at Loyola University, and a member
of the Institute's Adjunct Faculty.
PROGRAM TITLES
Profit
from Communications
If
you could attach a dollar to every word that comes out of your
mouth would you make money or lose money? Learn how companies
make millions linking profits to media relations.
Controlling
the Uncontrollable Newsday
Can't
get news coverage when you want it? Always get it when you don't
want it?
This interactive seminar shows you how to take control of your
day when the media is in control.
Inside the Minds and Motives of the Media
When
investigative reporters start digging you need this interactive
seminar. Learn the hidden message behind hidden camera interviews,
plus techniques for dealing with the likes of CBS, NBC, ABC &
CNN.
A
Day in the Life of a TV Newsroom
Organized
chaos rules this highly interactive seminar. Live out a complete
day in a TV Newsroom in one hour, learning valuable lessons on
how to penetrate the media in good times and bad.
The
Damage Control Course: How to Write a crisis Plan
When
"it" hits the fan you don't have time to think. Learn
the nuts and bolts of what goes into a crisis communications plan
that cuts through the chaos and panic during a crisis.
Media
Training
Lives
and businesses are destroyed daily by the media. Learn critical
lessons on how to answer both positive and negative questions,
plus lessons about the wants, needs and desires of the media.
Media
Training is offered both as a private coaching session as well
as in formats for larger groups.
Why
Media Training Fails
This
insightful seminar looks at issues that keep spokespeople from
performing at their best after training, including a look at psychological
and emotional hang-ups that a good trainer needs to address.
Ambassador
Training
Don't
let your employees get ambushed by negative comments when they
are out in public. This workshop arms employees with critical
key messages about your organization so they are ambassadors everywhere
they go.
Modern
Lessons from Stone Age People
Supported
by a single photo of nearly naked tribesmen, Gerard shares live
lessons learned from these "Stone Age" people encountered
while filming a documentary. Learn valuable lessons about leadership,
teamwork, diversity, faith and more.