AREAS
OF EXPERTISE
Sales/Selling Professional Services
Creativity
Business Creativity
The Power of Music Education
BIOGRAPHY
/ SERVICE
Craig
Cortello, "The Business Musician," is an expert in the
correlation between music education and the development of skills,
attributes, and insights that provide a foundation for successful
business professionals.
Business
In business, Craig served as National Sales Manager of Trinity
Consultants, a successful environmental consulting firm that served
Fortune 500 industrial accounts. The firm grew from $12 to $40
million in annual revenues and from 9 to 25 offices in the U.S.
and China during his tenure.
Music
An accomplished musician, Craig's original songs have been featured
on radio, television, and the stage. As a writer he covers the
jazz beat for the New Orleans monthly entertainment publication
Where Y'at magazine and has interviewed such New Orleans music
icons as Pete Fountain, Ellis Marsalis, Jr., and Henry Butler.
His articles on the subject of business creativity have been featured
in Convention Forum and Industrial Engineer magazines.
It is Craig's unique understanding of successful business development
principles, of the power of music education, and of creativity
and innovation that make him an ideal speaker for both corporate
and academic audiences.
Craig has developed and presented corporate training programs
integrating sound business principles linked to specific work
challenges with music, role play, and team-building activities
to produce entertaining, high-impact sessions acclaimed by participants
and managers alike.
He is also a member of Rotary International and the Jazz Journalists
Association. He lives in the metropolitan New Orleans area, a
wonderfully spirited and resilient community with his wife Kim
and his son Michael.
PROGRAM TITLES
"The
Tune of Business"
Exploring
the correlation between essential characteristics of the successful
business professional that can be developed and enhanced through
music education. Entertaining and enlightening. A great topic
for business or academic gatherings.
"The
Power of Music Education"
We
link nearly every defining moment of our lives spanning every
emotion to a particular song. Music has an almost magical ability
to touch both the hearts and minds of people. An inspiring and
powerful session with music and humor.
"Selling
the Fuzzy Widget: Secrets of Selling Professional Services"
Craig
condenses his 18-year career ascent from entry level computer
draftsman to National Sales Manager of an environmental consulting
firm into easy to digest principles of networking, relationship
development, and attitude that differentiate the sale of services
or "fuzzy widgets" from other selling environments.
"Imagination
Makeover: An Exercise in Business Creativity and Innovation"
Are
you getting the creative energy you desire when you ask your employees
to "think outside the box?" Unleash the creative potential
of your employees and foster an environment of innovation, an
essential characteristic of successful businesses in the 21st
century.
